How to make money on TikTok

To make money on TikTok in 2024, use the platform’s popularity and chances to earn. TikTok’s short-form content is great for fun and engaging videos that catch the audience’s interest. 

Try TikTok marketing strategies like making real and helpful videos. Use trending hashtags such as #TikTokMadeMeBuyIt and #BookTok. 

Find creative ways to show off products and services. Brands can do well by adding their products to cool content that TikTok audiences like. The TikTok creator fund started in November 2023, gives extra ways to earn money. Use these strategies to boost your chances to make money on TikTok.

How to make money on TikTok

Join the TikTok Creativity Program/ Creator Fund

TikTok started a program in 2020 for its top creators to make money. In November 2023, TikTok changed this for some countries. From December 16th, the Creator Fund will close in the US, UK, Germany, and France. It will be replaced by the Creativity Program.

The new fund helps creators in these countries earn more from videos longer than a minute. To join, you need 10,000 followers and 100,000 views in the last 30 days. Earnings depend on views and engagement.

If you are in Italy or Spain, you can still use the Creator Fund. To earn money, you need to meet some requirements. The Fund pays based on how much engagement your content gets.

Run TikTok Ads

Many young people, ages 18-29, use TikTok. This makes it a great place for brands to advertise. TikTok ads have easy tools to reach many users. Ad formats vary, but you can target by age, location, and interests. Choose the best formats for your brand.

Popular TikTok ads include:

In-feed video: Shows up on users’ For You Page based on your targeting.

Brand takeover: Your ad takes over the screen for a few seconds before becoming an in-feed video ad.

Hashtag challenges: Create fun challenges to get user-generated content. These appear in the Discovery section. Only managed brands with TikTok sales reps can use this.

There are more ad types to try, but some are for specific accounts only.

Collect Tips or Donations

TikTok now has a tipping feature for some creators. Fans can give tips to their favorite creators.

Viewers can send virtual gifts and coins during live streams. These gifts turn into Diamonds, TikTok’s digital money.

When you get enough Diamonds, you can trade them for real cash.

You can also use tipping platforms like Tipeee, Ko-fi, and Buy Me a Coffee. Connect these to your TikTok account for extra tips.

Collaborate with a Creator

The Sprout Social Index™ says many young people like brand and creator collaborations. TikTok’s creator community is great for working with influential people.

Collaborate with creators who fit your brand and have engaged followers. Creator-made content gets 83% more engagement.

Use TikTok’s Creator Marketplace to find creators and run campaigns. You can search by goals, budget, and industry. Check creator performance and audience metrics for the best results.

Only select creators can join the Creator Marketplace, ensuring top influencers are available for partnerships.

Try Affiliate Marketing

Affiliate marketing lets you earn money by promoting other companies’ products.

To succeed, you need to make sales online. Promote products that fit your audience. Make engaging videos about these products, showing why they are worth buying. Share affiliate links or codes to track sales.

TikTok doesn’t allow clickable links in video descriptions. Instead, ask followers to copy links or use codes at checkout. Use sites like Beacons to create a free page with affiliate links. Business accounts can add links in their bio.

If you manage a brand, start an affiliate program with clear rules. Invite TikTokers who match your brand to join. Encourage them to promote products that align with your goals. Track their performance and commissions to see how well they are doing.

Grow and Sell TikTok Accounts

Growing a TikTok account takes time. Instead, you can buy an established account to get more followers quickly.

To make money selling TikTok accounts, focus on niche topics. This helps the buyer keep posting similar content and keep followers engaged.

Brands buying an account should check it carefully. An account with many followers but low engagement may not be worth the cost. Make sure the account matches your audience and brand.

You can buy accounts with active followers from sites like 123accs, Accfarm, and Fameswap.

Publish Sponsored Posts

Brands can sponsor posts on creators’ profiles. This is like creator collaborations. Pay creators to promote your products in organic posts. You can sponsor one post or a series. If it gets popular, you can boost it to reach more people.

Create a Patreon Account

A Patreon account lets you earn money from fans through memberships. Fans get exclusive content by subscribing. Use TikTok to promote your Patreon.

Keep subscription costs low to attract more subscribers. Offer rewards like merchandise or exclusive content to loyal followers. Add your Patreon link in your videos or bio so followers can easily join.

Sell Your Products and Merchandise

Merchandise is a great way to make money. Turn your artwork, quotes, or brand logo into merch. Show it off on TikTok. Feature your products in videos or alongside trending content.

Ask your audience what they want to buy. Create polls or ask them directly.

If you have a personal account, set up an e-commerce website for sales. Promote it on TikTok and encourage followers to check it out.

For a TikTok Business account, connect with Shopify, BigCommerce, Square Online, or Ecwid to sell directly from TikTok.

Set Up a TikTok Shop

TikTok and Shopify teamed up for TikTok Shopping. Brands and creators can sell directly in the app.

With a TikTok Shop, showcase products in videos, live streams, and product tabs. If eligible, sign up in the TikTok Seller Center to manage inventory, orders, creator partnerships, and promotions. Note: The seller center is only in some regions.

Offer Exclusive Content on TikTok

TikTok has a new feature called TikTok Series. This lets you share special content that people pay to see. To use this feature:

• You must be 18 or older.
• Your account should be at least 30 days old.
• You need 10,000 followers or proof of sold premium content.
• You need 1,000 views in the last 30 days and 3 public videos.

You can post up to 80 videos in your Series. Each video can be 20 minutes long. You set the price, which can be from $0.99 to $189.99. This is a great way to sell valuable content.

Provide Virtual Gifts

Another way to earn is through virtual gifts. Fans can send gifts during your videos, which can be turned into real money. To get gifts:

• Turn on the gift option.
• A gift box icon will show up next to comments.

Here are the coin packages for gifts:

• 20 coins: $0.29
• 65 coins: $0.99
• 330 coins: $4.99
• 660 coins: $9.99
• 1,321 coins: $19.99
• 3,303 coins: $49.99
• 6,607 coins: $99.99
• 16,500 coins: $249.99

Coins are used to send gifts, which range from 5 to 3,000 coins.

Host Live Events or Workshops

TikTok Live lets you earn money, too. During live streams, viewers can send you gifts. The gift box icon will appear at the bottom of the live video. Some gifts are small, while others can be worth thousands of coins.

Some creators earn $20-$300 per livestream, while others make $34,000 in a month. Keep your live videos fun and engaging to get more viewers and gifts.

Offer Personalized Shoutouts

If you have many followers, people might pay for shoutouts. Set a price and offer shoutouts to help others boost their profiles. You can adjust the price based on demand.

You can shout people out during a live video or in a regular video. Consider having different prices for each type of shoutout.

15. Sell Digital Products

You can also sell digital products. Create a TikTok shop and link it to your products. Promote your products in your videos and put your shop’s URL in your profile for easy access.

Learn More About TikTok for Business

Using these tips can help you make money on TikTok. Learn more about getting followers to boost your earnings even more.

This version keeps the content simple and easy for grade 5 students to understand while retaining all key points and terms.

FAQ

How many followers do you need on TikTok to make money?

To make money on TikTok, you need a certain number of followers. For the Creator Fund, you need at least 10,000 followers.

If you want to get virtual gifts on TikTok Live, you only need 1,000 followers. For tips and gifts from other videos, you need at least 100,000 followers.

How many views do you need on TikTok to make money?

To join the Creator Fund, you need at least 100,000 views on your videos in 30 days. You don’t need a set number of views to share links to your products in videos or your bio.

How do you get paid on TikTok?

When you meet the payment criteria, you will see your money in your Creator Fund Dashboard. This usually happens about three days after your videos get views. To find the Creator Fund Dashboard, go to your profile, click on “…” to open settings, then go to “Creator tools,” and click on “TikTok Creator Fund.”

Once you have at least $10, you can withdraw your earnings 30 days after the month they were earned. You can send the money to PayPal or Zelle.

This version uses simpler words and short sentences, making it easy for young readers to understand.